Anything But Simple

August 24, 2021  •  Leave a Comment

GRADUATES011GRADUATES011Redrow’s graduates pictured at the companies Churchlands development show homes at Lisvane, Cardiff.
Left to right are Jake Davies, Dan Burgoyne, Jess Owen, Grant Strong and Sarah Smith,

Like most, I look forward to the summer months with some warmth, sunshine and blue skies. However as a photographer I tend to look at things from a slightly different perspective. Strong sunlight means harsh light and strong shadows. None of which are ideal when photographing people, particularly groups of people.

Full sun on the face would be the easiest way to shoot the picture but the light would be unflattering and result in squinting eyes as the subject gazed into the bright sun behind the photographer. 

The photographers answer is to position the subject with the sun to the side or slightly behind the subject to avoid the squinty eye scenario. This can bring it’s own problems by creating harsh shadows or putting the face into full shadow. I bit of fill flash overcomes this by lightening the shadows.

Finally just to add to the photographers problems, throw in the social distancing thing. It may not look it in this picture but everyone is two metres apart. The choice of a long lens to compress the scene and positioning the subjects not just two metres apart laterally but behind one another too, gives the impression that all are side by side. Oh, yes and just for good measure, keep some client branding in the shot too.

Even apparently simple images such as this image, shot recently for house builder @Redrow, require some considerable photographic knowledge and experience to create successfully. The need to work quickly and efficiently on the hoof and with the scenario that you are presented with whilst sticking to the clients brief is why you need a professional photographer to tell your story and reflect your business values through great PR photography.

Even a seasoned professional like me still still gets a buzz on seeing ones work used across other platforms and social media such as this story used recently on Business News Wales.

 


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