The St Modwen development at Coed Carcy, Neath.

© Roger Donovan, Media Photos
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www.mediaphotos.co.uk A PR image shot in December 2008 is the subject of this post from the archive. I’ve always found this shot pleasing and I regularly use it in my portfolio and marketing even now twelve years later. My main reason for liking it, is probably because it was a challenge to create a strong image from nothing. 

I’d been commissioned to shoot a picture for a press release about a new development being built on land previously occupied by a giant oil refinery and storage depot just outside Swansea. When I get there I find the oil refinery was no more, having been flattened and removed totally from site. The only building left was a brick built bath house and a pile of bricks and debris left from the demolition and the new build hadn’t actually started. Luckily there was a digger still on site and a low winter sun together with some fill flash allowed me to make an image that saw a lot of use in the press.