As we await details from Government as to how the country will progress through the post lockdown process we can at last begin to let our business brains address what the “new normal” will actually be and how we can take our business forward as the economy begins it’s recovery.
My PR, event and corporate photography business has been at a standstill now for the past nine weeks.
To be honest, for me I don’t see a switch being flicked and business starting again straight away. It will, I think be a slow burn with some aspects including the event and conference side of things not reaching any sort of normality for many months.
I’m hopeful that the PR work might be different as companies look to promote their brand and products to the public and other businesses.
It will also be the time to renew your headshot on your social media profile. Time to show off the new styles and colours that will be keeping hairdressers busy for the next few months.
Product, packshot and lifestyle photography have always been services that I offer but I shall now be looking to promote this side of my business more actively.
Similarly, video, talking heads for web and social media will hopefully become a bigger part of what I do.
The power of the photograph has never been so important as it is now for businesses looking to bounce back after lockdown. A quality image gets you noticed for the right reasons, it can demonstrate the steps you are taking to operate within social distancing guidelines, show new products to you clients or introduce new staff to them or draw readers into your press release or mailshot.
We’re all going to have to adapt our businesses to new ways of working to keep within any social distancing measures that may be in place and maybe even look at revenue streams we hadn’t previously considered.
I wish everyone all the best for the new challenges that are around the corner and look forward to working with both old and new clients in the not too distant future.
Keywords: Business, Cardiff, Corporate Photographer, Editorial Photographer, Event Photography, headshot, lifestyle, Lifestyle photography, Location photography, Mediaphotos, packshot, Photo Shoot, Photography, PR photography, Press Photography, Roger Donovan, video, Wales
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