Social or networking events such as dinners, conferences, awards ceremonies as we knew them up to only a month or so ago are a thing of the past at the moment and will probably remain so for a little while to come. But they will be back, we are after all sociable people who like nothing better than a natter, chat, catchup, gossip, exchange of views and knowledge, call it what you may with friends and colleagues alike. Yes, online virtual conferencing has plugged the gap during this crisis both in the work and family environment and has many positives, not least of which is the ability to conduct your meeting from the comfort of your own home. There is no travel, expense or greenhouse gas emissions involved in having to get to the event and for these reasons alone I'm sure that virtual conferencing is here to stay. But it doesn't cater to all our needs of socialising and can be a little difficult for some to engage and become involved in the conversation.
When lockdown is eventually relaxed the social networking events that we have come to know over the years, in hotels, conference centres, sports complexes, community centres and a host of other venues will be back, maybe alongside online virtual conferencing. Hopefully the many businesses that support these events and rely on them for income will still be here after this crisis to pick up the challenge of returning to some sort of normality, whatever that may be as I'm sure there will be many changes to what "normal" will become in the future.
The businesses and jobs that have developed around this event culture are many and include venues, caterers, audio visual companies, staging and events companies, printers, videographers and not least photographers. Which is where I come in as a photographer who's work very much includes event photography.
Like most photographers involved in corporate, PR or commercial work my diary has been empty since the start of this crisis and as I write, this remains the case. I won't be on my own in champing at the bit to get back to work. When we do eventually get the green light to move about more freely and recommence work I'll be there ready and waiting for the email to drop or the phone to ring.
Your business too will need a jump start and all the help it can get to promote itself to the wider business community and the public through press release, blogs, web sites and media articles. Photography is the visual medium that will help draw in your customers and clients so please when the economy starts up again think photography and PR. It's so easy to think of photography and PR as an unnecessary expense and not something that is part of the production process. Nothing could be further from the truth, when times are hard then that really is the time to utilise PR and photography to promote your brand, product and service.
I wish you all the best as a glimmer of light appears on the horizon and look forward to working with you again to rebuild the economy of this Great Country.
About The Author Roger Donovan.
I'm a hugely experienced photographer and media professional having worked in Newspapers around the UK for over twenty four years and operated my own business, Mediaphotos, for twenty three years. Mediaphotos provides a friendly and bespoke service to business clients throughout the UK and can help with all your Event, PR, Communication, Product and Corporate photography.
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